some pain doesn't fade - it just gets quieter.
A raw look at the silent ways we cope—because behind every bottle, there's a story we rarely talk about.

retro-inspired, OG colorways ❤️🔥😮💨
The cap you actually give af about
There's nothing worse than some cheap-ass caps that don't fit right or hold their shape. Designed to go with anything while sparking meaningful conversations about mental health, it's the perfect cap.
This Life Sh*t Is Tough.
I get it.
Life can be challenging, and everyone handles their journey in their own way. I know it's kind of corny, but our apparel is designed to be more than just clothing; it's a source of comfort...a small reminder that it's always worth it to keep going. I genuinely believe in the power of small reminders and affirmations to provide the encouragement needed to face each day.
It ain't much, but it's a start.
Much Love,
Justin
Beat the heat summer sale!
Simple, soft, and effortlessly cool—these ultra-soft, fitted, cropped tees hug just right and pair perfectly with your favorite high-waisted jeans or leggings.

Shop By Collection
250+ 5-Star Reviews (and counting...)
see what real customers are saying
As a small business, your business and feedback means the world to us. We know you work hard for your money and we're committed to giving you the best products we possibly can.

5 star | 100% | |
4 star | 0% | |
3 star | 0% | |
2 star | 0% | |
1 star | 0% |



So I’m all about cropped shirts right now. Ordered the baby tee in size Small. I’m 5’8” on a good day, allegedly 140lbs (all muscle).
At first touch I knew I was gonna love her. She was SO SOFT!! The material is very light & breathable like she’s not Thicc. Could honestly sleep in it with some nice pj pants. Loved that I could pick my own message for the back.


Loved this shirt so much!! Super cute and the best quality. I can tell there was a lot of thought into the design and the details as someone who also works in custom shirt designs. 10/10


Soft inside! Houston on the outside! Amazing quality 🤩
Service was great and prompt
Questions that flood my DM's
FAQ's
Most Emails Suck, Ours Don't.
We get it. No one likes having their inbox blown up with bs, we don't either.
Sign up below to be the first to know about new products, designs, and back-in-stocks. We're a growing company and we have A LOT of changes coming soon!